Digital Marketing and Communication Manager at Combined Media

Dublin, October 2014 - June 2018

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Account and Project Management: Collaborated with clients to plan and implement multi-channel digital marketing strategies; prepared plans and quotations tailored to client needs; managed projects for clients, including pharmaceutical companies, healthcare providers, hospitals, and patient groups.
• Project and Budget Management: Oversaw digital marketing projects with annual budgets exceeding €150k; coordinated with agencies and stakeholders.
• Digital Marketing: Utilized owned, paid, and earned media to drive traffic and conversions; conducted targeting, testing, optimization, and reporting for clients; developed campaigns like the Disease Awareness Digital Campaign case study and the Skin Cancer Awareness Case Study.
• Team Leadership and Development: Managed and trained staff to enhance team performance; led the development of new digital products and services.
• Content Creation: Created and published content for websites and campaigns. Focused on driving customer acquisition and retention.
• Clients Portfolio: Worked with notable clients, including Pfizer, Roche, GSK Ireland, Ascensia Diabetes Care, Marie Keating Foundation, MS Ireland, Irish Skin Foundation, Temple Street, ISPCA, and the Orthodontic Society of Ireland.
Key Achievements: Successfully acquired and maintained over 15 clients within three years; led dozens of successful digital marketing campaigns; significantly contributed to the growth and retention of the client base.

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Tools and Software: Google Analytics, Google AdWords My Client Center, Google Search Console, Google Tag Manager, Bing Ads, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, Adroll, SEO Moz Pro, Expression Engine, WordPress, PowerPoint, Photoshop, Microsoft Power BI, Hootsuite, SumAll, Buffer, ShortStack, Basecamp, Google Ads Editor, Bing Ads Editor, Facebook Power Editor, Pinterest, Instagram, Campaign Monitor, Mailchimp, TeamGantt, Optimizely, Screaming Frog, Outbrain, Adobe Connect, Trello, Lucidchart.

Online Campaign Associate at Webzen Dublin Ltd

Dublin, July 2013 - Sept 2014

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Responsibilities:
• Translate company and team’s objectives into actionable and measurable digital marketing programs including SEO, social, content strategy, and other digital components.
• Plan, execute and monitor digital, social media advertising paid campaigns. See Facebook Campaign case study.
• SEO Advisor and Coordinator. See SEO Migration Plan.
• Support the digital marketing team and marketing objectives by maintaining, implementing, troubleshooting, and administering internal and external electronic data information systems for digital marketing use, including Google Analytics. Working closely with the IT Team. See Google Analytics strategy.
• Serve as the primary day-to-day contact for third-party agencies and partners on the technical setup and day-to-day management of dozens of concurrent online marketing campaigns.
• Set up online marketing campaigns using in-house tools to generate URLs, implement parameters, and configure campaigns to work with HTML/JavaScript/iframe pixels, as well as server-to-server integrations across multiple metrics.
• Work with internal tools to track, measure, and report on campaign performance.
• Work with in-house reports to identify fraud leads.
• Provide optimization support for SEM campaigns.

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Online Marketing Executive at Rehab Bingo

Dublin, May 2012 - July 2013

Digital Marketing Executive at M+C Media Group

September 2011 - May 2012

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Responsibilities:
• Authored and implemented business-wide internet marketing strategies to increase natural search results, paid traffic, and return on investment. Found innovative ways of increasing traffic to websites.
• Responsible for mid and long-term strategic plans and pitches to optimize and drive traffic to pharmaceutical companies’ and charities’ websites. Strategic plans included target audiences profiling, online activities and channels to drive traffic to websites—among which SEO, PPC Advertising, Social Media advertising (Facebook and LinkedIn), video syndication, Social Media organic integrated strategies, use of QR Codes, digital events promotion, digital contests, landing pages optimization, email marketing, iPhone Apps, augmented reality, banners advertising, costs, and budgets.
• Search Engine Optimization and Search Engine Marketing: monitoring Search Engine ranking and submitting regular SEO recommendations, including content writing. Responsible for researching the latest trends in SEO, SEM, and digital marketing and reporting to the team.
• Management of Pay Per Click campaigns, from conception to optimization, setup, and ads copywriting for the Google Search Network and Google Display Network, LinkedIn, and Facebook to enhance brand and product awareness. Testing ad copy, conducting keyword and competitor research. Managed and optimized twelve campaigns for a total budget of €50,000. Best performing Ad group reached a 14.17% CTR.
• Newsletters design and sending via Constant Contact, email marketing and analytics; creation and editing of promotional email, events’ emails, e-newsletters, creation of analytic reports. Managed five email campaigns for a total of about 30 emails sent and about 3000 people in the database.
• Websites management and optimization using Content Management Systems (Joomla) and Dreamweaver (HTML). Managed seven websites.
• Web analytics and reports: prepared analytical reports via database and spreadsheet software for marketing analysis. Used bid management tools to optimize PPC campaigns. Reported on website traffic and trends using Google Analytics and other analytic tools for email marketing, apps downloads, social media monitoring, etc. Tracked 15 websites and reported for improvements. A new website received 25,000 visits in 3 months.
• Social media profiles set up and management. Managed about 5 social media profiles.
• Identify new revenue opportunities with existing and new clients.
• Creating business PowerPoint presentations for pitches.
• Offsite link building.
• Copywriting: Editorial/copy text research and production for websites/ad creative.
• Design of banner advertising and Landing Pages mockups; landing pages optimization based on conversions.
• Video editing and graphic design support; video syndication.
• Media plans, including timeline, prices, budget allocation, profits, and third-party fees.
• Trained six other employees in search engine marketing and website management.
• Programmes used include: Photoshop, InDesign, Dreamweaver, Premiere, FileZilla, Constant Contact, Joomla, Google AdWords, Google Analytics, Google Webmaster, Microsoft Office tools, WordPress.
• Social media and syndication sites managed: Facebook, Twitter, LinkedIn, Google +, YouTube, Flickr, Reddit, Digg, StumbleUpon, Vimeo, Delicious, Metacafe, Survey Monkey, Hootsuite, press release websites, social media monitoring, TubeMogul, others.

Italian and English Teacher: Ecole Primaire Saint Luis (Belgium)

17/01 – 6/06/2011
Italian and English Teacher in a Primary School - European Comenius Project for foreign teachers

Online Feature Writer: www.nuok.it

1/12/2010 - 31/08/2011
Writing features for an award-winning Italian webzine about cultural events in Dublin and Brussels – use of WordPress.

Website Management: Independent Colleges (Dublin)

1-5/07/2010
Editing and updating the new Independent Colleges website.

Feature Writer: Sunday Tribune weekly newspaper (Dublin)

8-21/06/2010 (internship)
Writing features for the weekly issue of the Sunday Independent – published both in print and online.

Online Feature Writer: Marche Guida (Italy)

April - August 2009

Web Editor Assistant and Freelance Translator: Redattore Sociale Online Press Agency (Italy)

April 2008 - Dec 2014
Website management and Optimization with Content Management System.
Research, analysis, and documentation for on-line news publishing about social issues.
Writing book reviews and articles for online publishing.
Helping in the organization and promotion of events and seminars for journalists.
Freelance translations of articles from English into Italian for the section News from Africa (from 2008 to 2014).

Translator Italian/English: North West Academy of English (Londonderry)

October - December 2007 (internship)

Feature Writer: Londonderry Sentinel weekly newspaper (Londonderry)

October - December 2007 (internship)

Editor Support: Quodlibet Publishing House (Italy)

May - October 2007 (internship)
Books editing and proofreading with QuarkXPress.
Press Office Assistant: writing press releases and books review for print and online books promotion.

Promotional Communication: Atlantide Viaggi Travel Agency (Italy)

February - August 2007
Editing of promotional print material (leaflets, brochures).
Website management.
Secretary’s tasks.

Editor Support: Wizarts Publishing House (Italy)

November 2006 - February 2007
Online books editing support (e-books).
Press office assistant.
Editing of promotional material for digital publishing.
Liaising with advertisers.

Production Secretary, Various Tasks: Research Theatre “Sperimentale Teatro A" (Italy)

2006 (Internship)