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work experience
  • med tech company
    Digital Marketing and Communication Manager
    Dublin, July 2018 - Present

    The company is a multi-award winning global health tech company; since launching in 2012 it has gone on to support 300+ organisations across its global customer base, delivering a suite of over 30 clinically effective online programmes.

    Demand Generation
    • Develop and implement new market strategies and programs resulting in market share gain.
    • Supervise and coordinate global digital marketing activities
    • Plan and execute on the company’s digital communications plans
    • Ensure accurate and consistent messaging across all channels (website, blog, social media, email campaigns, sales presentations, templates, etc.)
    • Plan, prepare and execute on digital strategies using innovative and novel delivery methods
    • Management and monitoring of the company website, blog and social media accounts ensuring timely and accurate updates
    • Carryout analytics and reporting to optimise the company’s digital presence
    • Track conversion rates and make improvements to the website
    • Ensure SEO best practices are in place to achieve the highest possible results

    Content development
    • Create content plans and deliver content in line with these plans
    • Develop content for all channels: Website, blog, social media, video, E-books, video case studies, testimonials etc.
    • Work closely with the sales, technical, clinical team and external agencies designers etc to create content.
    Supervision of the Marketing Executive to assist with execution of marketing campaigns and database management.

    Tools and Softwares: Hubspot, Microsoft Office 365, Leadfeeder, Ahrefs, SEO Moz, Zoom Meetings, Zoom Webinars, Salesbetty, Smartsheet, Google Analytics, Google Data Studio, Google Search console, paid and organic social media, Fivver, Upwork, Adobe Photoshop, Adobe Illustrator.

  • digital agency
    digital marketing and communication manager at combined media
    Dublin, October 2014 - June 2018

    • Project management: working with clients to plan and implement comprehensive and cost-effective digital marketing strategies; preparing plans and quotations
    • Development of new digital products & services
    • Managing budgets: management and control of media and digital marketing budgets
    • Digital Marketing: using owned, paid, and earned media to drive traffic and conversions; targeting, testing, optimising and reporting to clients. See Disease Awareness Digital Campaign case study
    • Managing and providing mentoring and training to other members of staff
    • Content creation: creating and collating content for websites and campaigns to drive acquisitions and retention
    • Monitoring and Reporting on performance and effectiveness of all digital marketing activities
    • Digital Marketing Activities planning, implementation, optimization: manage search and display marketing, Search Engine Marketing, Search Engine Optimization, Social Media marketing, email marketing, Media Buying, Affiliate Marketing, content marketing, remarketing; reviewing websites to ensure delivery against KPIs. See NGO Digital Strategy Case study
    • Clients include: World Vision Ireland, GSK Ireland, Marie Keating Foundation, Irish Skin Foundation, Temple Street, ISPCA, Pfizer, Ascensia Diabetes Care, among others.


    Tools and softwares: Google Analytics, Google Adwords My Client Centre, Google Search Console, Google tag manager, Bing Ads, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, Adroll, SEO Moz Pro, Expression Engine, Wordpress, Power Point, Photoshop, Microsoft Power BI, Hootesuite, Sumall, Buffer, Shortstack, Basecamp, Google Ads Editor, Bing Ads Editor, Facebook Power Editor, Pinterest, Instagram, Campaign Monitor, Mailchimp, Teamgantt, Optimizely, Screamingfrog, Outbrain, Adobe Connect, Trello, Lucidchart etc.

  • gaming companies
    online campaign associate at Webzen Dublin Ltd
    Dublin, July 2013 - Sept 2014

    Responsibilities include:
    • Translate company and team’s objectives into actionable and measurable digital marketing programs including SEO, social, content strategy and other digital components
    • Plan, execute and monitor digital, social media advertising paid campaigns. See Facebook Campaign case study
    • SEO Advisor and Coordinator. See SEO Migration Plan
    • Support the digital marketing team and marketing objectives by maintaining, implementing, trouble shooting and administering internal and external electronic data information systems for digital marketing use, including Google Analytics. Working closely with IT Team. See Google Analytics strategy
    • Serve as the primary day to day contact for third party agencies and partners on the technical setup and day to day management of dozens of concurrent online marketing campaigns.
    • Setting up online marketing campaigns using in-house tools to generate URLs, implement parameters and configure campaigns to work with html/javascript/iframe pixels, as well as server to server integrations across multiple metrics.
    • Working with internal tools to track, measure and report on campaign performance
    • Working with in-house reports to identify fraud leads
    • Optimization support for SEM campaigns

    online marketing executive at Rehab bingo
    Dublin, May 2012 - July 2013
  • digital agency
    digital marketing executive at M+C Media Group
    September 2011 - May 2012

    Worked as a part of a digital marketing team: authored and implemented business wide internet marketing strategies in order to increase natural search results, paid traffic, and return of investiment. Finding innovative ways of increasing traffic to websites.
    • Responsible for mid and long term strategic plans and pitches to optimize and drive traffic to pharmaceutical companies’ and charities’ websites. Strategic plans included: target audiences profiling, online activities and channels to drive traffic to websites -among which: SEO, PPC Advertising, Socila Media advertising (Facebook and LinkedIn), video syndication, Social Media organic integrated strategies, use of QR Codes, digital events promotion, digital contests, landing pages optimization, email marketing, iPhone Apps, augmented reality, banners advertising, costs and budgets.
    • Search Engine Optimization and Search Engine Marketing: monitoring Search Engine ranking and submitting regular SEO recommendations, including content writing. Responsible for researching the latest trends in SEO, SEM and digital marketing and report to the team.
    • Management of Pay Per Click campaigns, from conception to optimization, set up and ads copy-writing for the Google Search Network and Google Display Network, LinkedIn and Facebook in order to enhance brand and product awareness. Testing ad copy, conducting keyword and competitor research. Managed and optimized twelve campaigns for a total budget of €50.000. Best performing Ad group reached a 14.17% CTR.
    • Newsletters design and sending via Constant Contact, email marketing and analytics; creation and editing of promotional email, events’ emails, e-newsletters, creation of analytic reports. Five email campaigns managed for a total of about 30 emails sent and about 3000 people in the database.
    • Websites management and optimization using Content Management Systems (Joomla) and Dreamweaver (HTML). Seven websites managed.
    • Web analytics and reports: prepared analytical reports via database and spreadsheet software for marketing analysis. Used bid management tools to optimise PPC campaigns. Reported on website traffic and trends using Google Analytics and other analytic tools for email marketing, apps downloads, social media monitoring etc. Tracked 15 websites and reported for improvements. A new website received 25.000 visits in 3 months
    • Social media profiles set up and management. About 5 social media profiles managed.
    • Identify new revenue opportunities with existing and new clients
    • Creating business Power Point presentations for pitches
    • Offsite link building
    • Copywriting: Editorial/copy text research and production for websites/ad creative
    • Design of banner advertising and Landing Pages mock ups; landing pages optimization based on conversions
    • Video editing and graphic design support; video syndication
    • Media plans, including timeline, prices, budget allocation, profits, and third party fees
    • Trained six other employee’s in search engine marketing and website management
    Programmes used include: Photoshop, InDesign, Dreamweaver, Premiere, Filezilla, Constant Contact, Joomla, Google Adwords, Google Analytics, Google Webmaster, Microsoft office tools, Wordpress
    Social media and syndication sites managed: Facebook, Twitter, Linkedin, Google +, You Tube, Flickr, Reddit, Digg, StumbleUpon, Vimeo, Delicious, Metacafe, Survey Monkey, Hootsuite, press release websites, social media monitoring, TubeMogul, others.

  • Others
    Italian and English Teacher: Ecole Primaire Saint Luis (Belgium) 

    17/01 – 6/06/2011
    Italian and English Teacher in a Primary School - European Comenius Project for foreign teachers

    Online Feature Writer: www.nuok.it 

    1/12/2010 -31/08/2011
    Writing features for award winning Italian webzine about cultural events in Dublin and Brussels – use of Wordpress 
    Read my articles

    Website Management: Independent Colleges (Dublin)  

    1-5/07/2010
    Editing and updating the new Independent Colleges website

    Feature Writer: Sunday Tribune weekly newspaper (Dublin)  

    8-21/06/2010 (internship)
    Writing features for the weekly issue of the Sunday Independent – published both in print and online
    Read my articles

    Online Feature Writer: Marche Guida (Italy) 

    April - August 2009 

    Web Editor Assistant and Freelance Translator: Redattore Sociale Online Press Agency (Italy)

    April 2008 - Dec 2014
    • Website management and Optimization with Content Management System
    • Research, analysis and documentation for on-line news publishing about social issues
    • Writing book reviews and articles for online publishing
    • Helping in the organization and promotion of events and seminars for journalists
    • Freelance transaltions of articles from English into Italian for the section News from Africa (from 2008 to 2014)

    Translator Italian/English: North West Academy of English (Londonderry) 

    October - December 2007 (internship) 

    Feature Writer: Londonderry Sentinel weekly newspaper (Londonderry) 

    October - December 2007 (internship) 

    Editor support: Quodlibet Publishing House (Italy) 

    May - October 2007 (internship)
    • Books editing and proofreading with QuarkXPress
    • Press Office Assistant: writing press releases and books review for print and online books promotion

    Promotional Communication: Atlantide Viaggi Travel Agency (Italy) 

    February - August 2007
    • Editing of promotional print material (leaflets, brochures)
    • Website management
    • Secretary’s tasks

    Editor Support: Wizarts Publishing House (Italy) 

    November 2006 - February 2007
    • Online books editing support (e-books)
    • Press office assistant
    • Editing of promotional material for digital publishing
    • Liaising with advertisers

    Production secretary, various tasks: Research theatre “Sperimentale Teatro A" (Italy) 

    2006 (Internship)

    Italian and English Teacher: Ecole Primaire Saint Luis (Belgium) 

    17/01 – 6/06/2011
    Italian and English Teacher in a Primary School - European Comenius Project for foreign teachers

    Online Feature Writer: www.nuok.it 

    1/12/2010 -31/08/2011
    Writing features for award winning Italian webzine about cultural events in Dublin and Brussels – use of Wordpress 

    Website Management: Independent Colleges (Dublin)  

    1-5/07/2010
    Editing and updating the new Independent Colleges website

    Feature Writer: Sunday Tribune weekly newspaper (Dublin)  

    8-21/06/2010 (internship)
    Writing features for the weekly issue of the Sunday Independent – published both in print and online

    Online Feature Writer: Marche Guida (Italy) 

    April - August 2009 

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education and certificates
Master of Art in Journalism

2009/2010 - graduated with first-class honours; Independent Colleges, Dublin.
Subjects: Video Production, Web Production, Ethics for journalists, Journalism in Context, Law for Journalists, News and investigative Journalism, Culture and Criticism Journalism, Contemporary Issues for Journalists, Feature and Magazine Journalism, Comment and Opinion Journalism, Global and Conflict journalism.
Read some of my articles.

Lean Six Sigma (Green Belt), Project Management

September - December 2015: graduated with distinction (81); Dorset College Dublin.
Activities: Lean Six Sigma is about increasing productivity, reducing waste and achieving on-going improvement in business processes, in order to deliver better performance and gain a competitive advantage.

Diploma in Advanced Web Design - FETAC Level 6

2012/2013, graduated with distinction; Senior College Dun Laoghaire
Activities: HTML 5 Cascading Style Sheets Java Script Flash CS5 Introduction Fireworks Introduction Hosting and maintenance skills.

See the Website Final Project

BA and MA in Communication Science

1999 2005; graduated with 110/110, distinction; University of Macerata (Italy)

Hubspot Inbound Certification

March 2018; achieved with 93%;
Hubspot Academy

Computer 3D Modelling and Animation Component; Fetac Certificate Level 5

January - April 2014:graduated with Distinction (88)
Dorset College Dublin.
See the Course Final Project

Concept Art and Digital Illustration with Photoshop

2013, Ballyfermot College of Further Eduaction.
See my illustrations

Google Adwords Certification (Universal App Campaigns, Fundamentals, Search and Mobile)

Between October 2016 - March 2018

Ecommerce Analytics: From Data to Decisions

Certificate of Achievement, 9/07/2014

Google Analytics Platform Principles

Certificate of Achievement, 27/03/2014

Adobe Premiere Pro Intro Course

Certificate of Achievement, February 2012

European Computer Driving Licence

Core Level; University of Macerata, 2005

Disaster Response and Preparedness

Certificate of Achievement, techchange.org
Featured Technologies: Ushahidi, FrontlineSMS, Open Street Map, Sahana, Basic GIS and more 

Leonardo da Vinci European Work Training III

Oct/Dec 2007: Londonderry, Ireland

Erasmus Project at the University of Erfurt (Germany)

8/03/2004 – 31/08/2004

Europass Mobility Certificate

Agenzia Nazionale Lifelong Learning Programme Italia, 6/06/2011

IELTS –International English Language Testing System

Overall band score 7,5 – at the British Council of Rome, 24/06/2008 

Certificate of Achievement, North West Academy of English

45 hour general English courseand 10 weeks of work placement; 21/12/2007; accredited by British Council

First Certificate in English

Grade C – achieved in Bologna, March 1999, at the University of Cambridge;

Certificate of Attendance of “The Hampstead School of English”

Level “late Intermediate“ achieved in London, September 1999

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skills

SEARCH ENGINE MARKETING

GOOGLE ADWORDS
GOOGLE ANALYTICS
GOOGLE SEARCH CONSOLE
GOOGLE TAG MANAGER
google data studio
SEARCH ENGINE OPTIMIZATION
seo moz pro
Ahrefs
bing ads

WEB AND DESIGN

wordpress
Hubspot CMS
expression engine
joomla
photoshop
illustrator
indesign
dreamweaver
virtual studio
blender 3d
premiere
QuarkXPress

email marketing and automation

Hubspot
mailchimp
campaign monitor
constant contact
lyris

SOCIAL MEDIA MARKETING

Facebook business manager
twitter ads
linkedin ads
social media organic
social media monitoring tools
Facebook tabs building tools

PROJECT MANAGEMENT

Monday.com
teamgantt
basecamp
trello
jira

languages

italian
english
french
spanish
german

More tools

Adroll, Optimizely, Screamingfrog, Notepad ++, Upwork, Fivver, Outbrain, Adobe Connect, Lucidchart, Filezilla, Power BI, Drupal, Hootesuite, Sumall, Buffer, Shortstack, Survey Monkey, TubeMogul etc. 

publications

Considerazioni sull’arte contemporanea alla luce della teoria dell’arte di Nelson Goodman (Considerations on contemporary art according to Nelson Goodman’s theory of art), in E. Franzini and M. La Matina (ed.) (2007), Nelson Goodman, la Filosofia e I linguaggi, Macerata: Quodlibet.