Resume

EDUCATION

• September - December 2015: Certificate in Lean Six Sigma (Green Belt), Project Management Dorset College Dublin, graduated with Distinction (81);
Activities: Lean Six Sigma is about increasing productivity, reducing waste and achieving on-going improvement in business processes. It provides knowledge and skills to lead continuous improvement initiatives and to assist project teams in the delivery of better performance and gain a competitive advantage.

• January - April 2014: FETAC Computer 3D Modelling and Animation Component Certiflicate Level 5, Dorset College Dublin, graduated with Distinction (88); Final Project

• 2013 Concept Art and Digital Illustration with Photoshop, Ballyfermot College of Further Eduaction Click here to see some of my illustrations

• 2012/2013 Diploma in Advanced Web Design - FETAC Level 6, graduated with distinction; Senior College Dun Laoghaire
Activities: HTML 5 Cascading Style Sheets Java Script Flash CS5 Introduction Fireworks Introduction Hosting and maintenance skills
Click here to see the Website Final Project

• 2009/2010: Master of Art in Journalism, graduated with first-class honours; Independent Colleges, Dublin;
Subjects: Video Production, Web Production, Ethics for journalists, Journalism in Context, Law for Journalists, News and investigative Journalism, Culture and Criticism Journalism, Contemporary Issues for Journalists, Feature and Magazine Journalism, Comment and Opinion Journalism, Global and Conflict journalism.
Click here to read some of my articles.

• Oct/Dec 2007: Leonardo da Vinci European Work Training III 2006/2007 Project, Londonderry, Ireland

• 1999/2000 – 2005/2006: Five-years graduation (BA+MA) in Communication Science; 110/110 with distinction; University of Macerata (Italy)

• 8/03/2004 – 31/08/2004: Erasmus Project at the University of Erfurt (Germany)

WORK EXPERIENCE

• Digital Marketing Specialist at Combined Media

  October 2014 - Present
  

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  Responsibilities include:
  

  • Project management: working with clients to plan and implement comprehensive digital marketing strategies; preparing proposals and quotations. Clients include: World Vision Ireland, GSK Ireland, Marie Keating Foundation, Irish Skin Foundation, Temple Street, ISPCA, among others.
  • Digital Marketing: Using owned, paid, and earned media drive traffic to drive conversions; targeting, testing, optimizing and reporting to clients
  • Content creation: creating and collating content for websites and campaigns to drive acquisitions and retention
  • Managing budgets: management and control of media and digital marketing budgets
  • Monitoring and Reporting on performance and effectiveness of all digital marketing activities: Google Analytics, Google AdWords, Google Webmaster, SEO Moz, Social media reports, email marketing reports, affiliates, A/B Testing
  • Digital Marketing Activities planning, implementation, optimization: manage search and display marketing, PPC, SEO, Social Media management, Media Buying, Affiliate Marketing, email marketing, content marketing, remarketing, Website reviews to ensure delivery against KPIs
  • Coordinating a team of two and reporting directly to the Managing Director
  Tools and softwares: Google Analytics, Google Adwords My Client Centre, Bing Ads, Facebook Business Manager, Twitter Ads, Adroll, SEO Moz Pro, Optimizely, Microsoft, Google Webmaster, Expression Engine, Wordpress, Power Point, Photoshop, Microsoft Power BI, Hoosesuite, Sumall, Basecamp, Google Ads Editor, Bing Ads Editor, Facebook Power Editor, Pinterest, Instagram, Campaign Monitor, Mailchimp, Teamgantt, Google Plus, Shortstack, Screamingfrog, Outbrain, Trello, Lucidchart etc.




• Online Campaign Associate at Webzen Dublin Inc.

  July 2013 - September 2014
  

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  Responsibilities include:
  • Translate company and team’s objectives into actionable and measurable digital marketing programs including SEO, social, content strategy and other digital components
  • Plan, execute and monitor digital, social media advertising paid campaigns
  • SEO Advisor and Coordinator
  • Support the digital marketing team and marketing objectives by maintaining, implementing, trouble shooting and administering internal and external electronic data information systems for digital marketing use, including Google Analytics. Working closely with IT Team
  • Serve as the primary day to day contact for third party agencies and partners on the technical setup and day to day management of dozens of concurrent online marketing campaigns.
  • Setting up online marketing campaigns using in-house tools to generate URLs, implement parameters and configure campaigns to work with html/javascript/iframe pixels, as well as server to server integrations across multiple metrics.
  • Working with internal tools to track, measure and report on campaign performance
  • Working with in-house reports to identify fraud leads
  • Optimization support for SEM campaigns
  




• Online Marketing Executive: Rehabbingo and Games, part of Rehab Group Ireland

  28/05/2012 - July 2013
  

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  Responsibilities include:
  • Social Media Management: copy writing and graphic design for daily posts on Facebook, Twitter, Google+, Pinterest, Blog. Use of Shortstackapp, Offerpop, Socialapphq and other social media apps to create Facebook Tabs
  • Social Media Monitoring: weekly reports on social media performance and activities; Facebook fans increased from 3115 to 3714 and Twitter followers increased from 244 to 407 in 6 months (no PPC Campaigns used); traffic from Facebook to the website increased by 60%
  • Blog writer: writing, designing graphic and editing daily blog posts (with Joomla) about the Rehab Group activities and events, community and games; traffic to the blog increased by 132%
  • Search Engine Optimization: managing and monitoring SEO and website traffic for Ireland and UK (use of Google Webmaster, Google Analytics and Google Adwords)
  • Email marketing via Lyris: monthly and weekly newsletter copywriting; sending to a database of 38400+ subscribers
  • Website editing and copywriting: diting and copywriting website pages and promotions (with Joomla)
  • Responsible for communication and media relations with the Rehab Group
  




• Digital Marketing Executive: M+C Group Media and Communications (Dublin).

  1/09/2011- 27/05/2012
  

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  Worked as a part of a digital marketing team: authored and implemented business wide internet marketing strategies in order to increase natural search results, PPC, ROI and find innovative ways of increasing traffic to websites.

  • Responsible for mid and long term strategic plans and pitches to optimize and drive traffic to pharmaceutical companies’ and charities’ websites. Strategic plans included: target audiences, driving traffic to websites, SEO, PPC Advertising (Adwords, Facebook and LinkedIn), video syndication, integrated strategies to leverage Social Media, use of QR Codes, digital events promotion, digital contests, landing pages, email marketing, iPhone Apps, augmented reality, online flash banners advertising, costs and budgets.
  • Search Engine Optimization and Search Engine Marketing: monitoring Search Engine ranking and submitting regular SEO recommendations, including content writing. Responsible for researching the latest trends in SEO, SEM and digital marketing and report to the team.
  • Management of Pay Per Click campaigns, from conception to optimization, set up and ads copy-writing for the Google Search Network and Google Display Network, LinkedIn and Facebook in order to enhance brand and product awareness. Testing ad copy, conducting keyword and competitor research. Managed and optimized twelve campaigns for a total budget of €50.000. Best performing Ad group reached a 14.17% CTR.
  • Newsletters design and sending via Constant Contact, email marketing and analytics; creation and editing of promotional email, events’ emails, e-newsletters, creation of analytic reports. Five email campaigns managed for a total of about 30 emails sent and about 3000 people in the database.
  • Websites management and optimization using Content Management Systems (Joomla) and Dreamweaver (HTML). Seven websites managed.
  • Web analytics and reports: prepared analytical reports via database and spreadsheet software for marketing analysis. Used bid management tools to optimise PPC campaigns. Reported on website traffic and trends using Google Analytics and other analytic tools for email marketing, apps downloads, social media monitoring etc. Tracked 15 websites and reported for improvements. A new website received 25.000 visits in 3 months
  • Social media profiles set up and management. About 5 social media profiles managed.
  • Identify new revenue opportunities with existing and new clients
  • Creating business Power Point presentations for pitches
  • Offsite link building
  • Copywriting: Editorial/copy text research and production for websites/ad creative
  • Design of banner advertising and Landing Pages mock ups; landing pages optimization based on conversions
  • Video editing and graphic design support; video syndication
  • Media plans, including timeline, prices, budget allocation, profits, and third party fees
  • Trained six other employee’s in search engine marketing and website management
  Programmes used include: Photoshop, InDesign, Dreamweaver, Premiere, Filezilla, Constant Contact, Joomla, Google Adwords, Google Analytics, Google Webmaster, Microsoft office tools, Wordpress
  Social media and syndication sites managed: Facebook, Twitter, Linkedin, Google +, You Tube, Flickr, Reddit, Digg, StumbleUpon, Vimeo, Delicious, Metacafe, Survey Monkey, Hootsuite, press release websites, social media monitoring, TubeMogul, others.

• 
  

  Italian and English Teacher: Ecole Primaire Saint Luis (Belgium)

  17/01 – 6/06/2011
  Italian and English Teacher in a Primary School - European Comenius Project for foreign teachers




• Online Feature Writer: www.nuok.it

  1/12/2010 -31/08/2011
  Writing features for award winning Italian webzine about cultural events in Dublin and Brussels – use of Wordpress




• Website Management: Independent Colleges (Dublin)

  1-5/07/2010
  Editing and updating the new Independent Colleges website




• Feature Writer: Sunday Tribune weekly newspaper (Dublin)
  

  8-21/06/2010 (internship)
  Writing features for the weekly issue of the Sunday Independent – published both in print and online




• Online Feature Writer: Marche Guida (Italy)

  April - August 2009




• Web Editor Assistant and Freelance Translator: Redattore Sociale Online Press Agency (Italy)

  April 2008 - March 2009 (translations ongoing)
  

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  • Website management and Optimization with Content Management System
  • Research, analysis and documentation for on-line news publishing about social issues
  • Writing book reviews and articles for online publishing
  • Helping in the organization and promotion of events and seminars for journalists
  • Freelance transaltions of articles from English into Italian for the section News from Africa (ongoing)




• Translator Italian/English: North West Academy of English (Londonderry)

  October - December 2007 (internship)




• Feature Writer: Londonderry Sentinel weekly newspaper (Londonderry)

  October - December 2007 (internship)




• Editor support: Quodlibet Publishing House (Italy)

  May - October 2007 (internship)
  • Books editing and proofreading with QuarkXPress
  • Press Office Assistant: writing press releases and books review for print and online books promotion




• Promotional Communication: Atlantide Viaggi Travel Agency (Italy)

  February - August 2007
  • Editing of promotional print material (leaflets, brochures)
  • Website management
  • Secretary’s tasks




• Editor Support: Wizarts Publishing House (Italy)

  November 2006 - February 2007
  • Online books editing support (e-books)
  • Press office assistant
  • Editing of promotional material for digital publishing
  • Liaising with advertisers




• Production secretary, various tasks: Research Teatre “Sperimentale Teatro A” (Italy)

  2006 (Intern)

PUBLICATIONS

Considerazioni sull’arte contemporanea alla luce della teoria dell’arte di Nelson Goodman (Considerations on contemporary art according to Nelson Goodman’s theory of art), in E. Franzini and M. La Matina (ed.) (2007), Nelson Goodman, la Filosofia e I linguaggi, Macerata: Quodlibet.

Other Skills

CERTIFICATIONS

• Ecommerce Analytics: From Data to Decisions, Certigicate of Achievement, 9/07/2014
• Google Analytics Platform Principles, Certigicate of Achievement, 27/03/2014
• Disaster Response and Preparedness, Certigicate of Achievement, techchange.org
Featured Technologies: Ushahidi, FrontlineSMS, Open Street Map, Sahana, Basic GIS and more
• Adobe Premiere Pro Intro Course, Certificate of Achievement, February 2012
• Europass Mobility Certificate - Agenzia Nazionale Lifelong Learning Programme Italia, 6/06/2011
• IELTS –International English Language Testing System; Overall band score 7,5 – at the British Council of Rome, 24/06/2008
• Certificate of Achievement, North West Academy of English, 45 hour general English courseand 10 weeks of work placement; 21/12/2007; accredited by British Council
• European Computer Driving Licence, Core Level; University of Macerata, 2005
• First Certificate in English – Grade C – achieved in Bologna, March 1999, at the University of Cambridge;
• Certificate of Attendance of “The Hampstead School of English” - level “late Intermediate“ achieved in London, September 1999

DIGITAL SKILLS

Microsoft Word, Outlook, Power Point, Excel, Visual Studio Express, Adobe Dreamweaver, Adobe Photoshop, QuarkXPress Passport, Adobe Premiere, Adobe Illustrator, Adobe Indesign, Wordpress, Joomla, Constant Contact, Lyris, Cheetahmail, Social media, Gimp, Blender, Open Office, PPC Advertising, SEO, HTML, Flash, Google Adwords, Google Analytics, Survey Monkey, Hootsuite, TubeMogul... and more!

• Music: piano, guitar, harmonica

OTHER LANGUAGES

• Italian: mothertongue;

• French: intermediate;

• German: elementary;

• Spanish: elementary.