Medtronic requested M and C Digital the creation of a new website (now http://www.bladderbowel.co.uk/).
I drafted and supported the implementation of the SEO and GUI requirements of the website (e.g. Keyword dense copywriting, website testing etc.). After completion of the website, a campaign was set up in order to drive traffic to the newly created website and increasing awareness of bladder-bowel disease.
Together with our graphic and web designers, I planned, executed and reported about the campaign. The following are some of the campaign’s highlights, in relation to the campaign’s goals.

Google Adwords Campaign UK and Ireland.

Goal: Drive Traffic to the new website

Results for the UK Market from the 13th of December until the 25th of April: 24,704 clicks, 3,381,396 impressions with an average CTR of 1.17% (including display network)

Results for the Irish Market from the 13th of December until the 25th of April: 8665 clicks, 2,552,789 impressions with an average CTR of 0.93% (including Display network)

Google Analytics showed that PPC was the primary source of traffic to the website

Goal: Increasing Awareness of Bladder-Bowel diseases

Video Syndication results example: Vimeo

Total Plays	Total Loads	Total Finishes
1648	32068	555